009 – Growth Trap Case Study: Slutty Vegan

-Pinky Cole built Slutty Vegan from an Instagram food delivery service in her apartment into a $100M brand with 14 locations — then filed for bankruptcy.

What actually happened?

In this episode of Leading Through Growth, Tony Sanders breaks down the leadership collapse behind one of the most talked-about restaurant brands in America, using Pinky’s own words from The Breakfast Club: “Sometimes you put basketball players on the golf course.”

This isn’t a takedown! It’s a case study — and a warning for every CEO and COO leading a fast-growing company right now.

What you’ll learn:

  • The 4 failure modes that show up in almost every fast-growth company
  • Why profitable unit economics don’t protect you from a broken leadership structure
  • How to develop leaders before you delegate to them
  • What recovery actually looks like when the growth trap has already set in
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